4 Keys of Article Marketing

All webmasters know that one-way links of superior quality which are related to one's website is very important. One-way links lead to a rise in Google Page Rank as well as traffic to the target site. One promising method of developing related one-way links is by writing articles and then submitting them to directories. Usually, individuals writing useful, informative articles are chosen by other web managers for working on their sites. Due to this, you are offered with many inbound links along with high traffic flow. These one-way links acquired by you will apply to other relevant sites since webmasters use only those articles which are closely associated to the subjects displayed on their sites.

There are a few standard principles that people who want to use internet marketing successfully need to remember.

Top Quality Writing:

If you are a writer interested in marketing your pieces to webmasters the key is to make the article interesting. Webmasters are always looking for great articles that will catch and hold the interest of their website visitors. The article, of course, needs to contain useful information, but it also has to be interesting to keep and hold the readers attention to the end of the article. Any website that selects your article for publishing should see an increase in the value of their site. Writing these great articles will help them be included on websites and the readers may enjoy reading them so much that they go to your website to find more things to read.

Author Credit Area:

This is typically placed at the very end of the article submitted. While the majority of article directories permit as many as three links at this location, you have to verify this with each article directory and read their article submission requirements to ensure this. Be sure to use as many links as are allowed, and don't forget to link to both internal and home pages. In the event that three links are permitted, consider linking first to the home page of your site, then to an internal page at the same site, and finally to a fully written out URL. Webmasters occasionally just copy and paste a desired article onto their website and completely omit hyperlinks. If one of your links is the site URL, you will eliminate the potential disadvantage this can cause you. If you choose to submit the article to more than one directory, provide some variations in both the anchors and the hyperlinks in your resource information.

Getting Inspired and Researching a Good Article:

Since the essentials of article marketing, or article submission for the purpose of web promotion, are now clear, the next step is to begin writing. From where do you find writing ideas for these articles? Begin by using ideas found at your own site. Consider the theme, or main idea, of the site. This will determine your writing topic. Remember, too, that you want the people who read these articles to develop an interest in the item being promoted at your website. Your goal is to write articles that will attract and keep readers interested during their visit to your site.

Article Research:

Information and data should normally be gathered before writing the article. An excellent source of information is the public domain where many websites offer copyright-free information. Several websites also sell "Private Label Rights" (PLR) articles that are well researched and solidly written. However, it is recommended that the content from these sources not be merely copied and pasted.

You can find a large number of potential information sources for your articles by doing keyword searches on search engines. Always use your own thoughts, ideas, and wording for your articles. Be mindful of copyright laws when marketing your articles.

Daiv Russell is a web marketing copywriter with Envision Software. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their internet marketing articles and business articles.