The Ever Expanding World of Google

Literally inside of a garage, Google's humble start in September 1998 has produced a worldwide heavyweight that is unmatched in its quest to lead the way in internet search. Smaller search engines have been pushed to the side and even Google's chief competitors -- Yahoo and MSN -- are becoming bit players. Google's constant quest for improvement and expansion into other areas of web service has been phenomenal. Now, Google is taking on Paypal with its introduction of Google Checkout as mentioned by me in one of my other blogs.

While some are alarmed by Google's continuing fast paced growth, the company is proving that if you offer a better product at a lower price [or for free as in the case of so many of its applications including GMail] then the customers will flock to your store. Indeed, that is what Google hopes that you will do: add one more service and give them one more opportunity to show to you what they really want you to see: ads. Yes, Google's AdWords/AdSense program is so huge that it accounts for virtually all of its revenue. Thus, your using Google Checkout means Google can run ads somewhere, some place in hopes that you will click through and ring up the $$$ that will ultimately find their way into the company's bottomline.

Ingenious, isn't it? You bet. Now if Yahoo and MSN can ever figure out what hit them, we may get some real competition in the mix. Paypal/eBay must be worried, but don't expect them to stand still either. It gets interesting...

Copyright 2006 For additional information regarding Matt Keegan, The Article Writer, please visit his blog for wit, quips, and freelance writing tips.