Monday, May 5, 2008

How To Establish Trust And Credibility With Article Marketing

Let us look at the main reasons that you may want to write articles and market your business. By writing articles you will establish yourself as an expert in your niche. This creates trust and credibility online that is vital to succeed. People only buy from people that they like, know and trust. Your article marketing leads are likely to convert ten times better than leads from other sources.

Let us look at the main things that you need to do to achieve success with your article marketing.

Make sure that you do not have too strong a sales message. People are constantly bombarded by advertising messages and people selling them. Differentiate yourself and focus on providing them with helpful content. This will set you apart and establish yourself as an expert.

With latent semantic indexing now being used by Google it is no longer necessary to have a strong emphasis on your keywords. Usually having the keywords once in the title and once or twice in the body is enough. The search engines can easily determine if the article is relevant to the keywords by the words that are being used. Often people over emphasize the use of keywords in the articles and it hurts the search engine rankings and also the readability of the article.

Make sure that you only recommend products of high quality that you yourself would be willing to purchase. Often people are just in it to make a quick buck, but this will hurt your long term sales. The next time you recommend a product that does not deliver your subscribers are unlikely to follow your recommendations.

If you apply these principles correctly the results will show in your business.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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