Article Marketing 101 The Whole Thing in a Nutshell

Article Marketing is one of the best ways to bring much needed traffic to a website and we all know that more traffic equals more profit. Perhaps the biggest benefit of article marketing is that the traffic that it generates is highly targeted and highly qualified.

While this type of marketing is hands down one of the top marketing methods I have found that many people I talk to are either unfamiliar with article marketing or are intimidated by it. Read on and I will give you the entire basic strategy in a Nutshell.

Those truly new to article marketing may be wondering why anyone would want their article in the first place. The answer to this is content, content, content. Websites and other publications are constantly on a search for fresh, new content. The only way to keep readers returning is to consistently rotate the content. Article banks and directories fill this need. Webmasters and publishers use the articles as new content.

Article Marketing 101

1.) The first thing that you need to do is begin writing articles related to your business or niche. The article itself is not a sales pitch and should not be written as so. In many cases the article directories my reject an article that is. What you need to do is write 300 450 words which are informative and about your niche.

2.) Decide which of the article banks and directories that you wish to use when submitting your articles. Personally I only use a few and all of them require registration. In my opinion using only registration required directories shows more professionalism. Be sure that you read and abide by the editorial guidelines of the directories. Doing so will save you headaches later.

Take the time to make sure that you are placing your articles in the proper categories. You want targeted traffic to your website. Placing your articles in the correct categories will ensure that any traffic that filters back to your website is highly targeted to the niche that you are working.

3.) The final part of the article is the resource box. It is in this section that you want to lead readers back to your website. Always include your name, a real link (www.yoursite.com) back to your website, and 3- 4 sentences about yourself and/or your product. Give the reader a reason to want to visit your website

In conclusion please keep in mind that not every article you submit will be published, especially if you do not follow the editorial guidelines. Keep writing and submitting new articles daily. The more articles you get out on the article directories the better. Also keep in mind that article marketing is not an overnight thing. It takes time as do all businesses worth pursuing.

Lee Ruleman is an article marketing professional specializing in assisting others in achieving their goals in the internet business marketplace. For more insight and a complimentary report on Article Marketing please visit http://www.jklpublishing.com