Basics of Article Marketing

With the current massive growth of article marketing to drive traffic to websites, establish credibility, and to create backlinks for search engine optimization purposes, there are constant queries and/or discussions related to duplicate content. There's no question about the benefits of the small business marketing article and how it can help to position someone as an expert, not to mention help to increase search engine exposure and traffic. Article marketing is the act of writing articles and publishing them online (usually through an article directory or distribution site) to increase Web exposure, search engine ranking and website traffic.

Another way that these types of articles help develop a steady stream of new clients is that when submitted to article directories they help to increase your exposure in the search engines and in turn will deliver even more targeted traffic to your business website. This article highlights reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion. One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing.

Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites. An effective article is one that is passed around the internet and appears on many web sites and in ezines. If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other. When done right, article marketing combines the benefits of public relations, positioning, search engine visibility and branding. So in order to get the most out of your article marketing efforts, remember that you're writing for people first and search engines second.

A third benefit to article marketing is that it helps your visibility in the search engines. I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. There are several benefits to writing and submitting small business marketing articles to article directories on the internet.

Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Optimize the Text Naturally: You want your article to pop to the top of a list when someone searches for it - and in search engines. Writing Article Titles for Search Engines Here's the secret: Be sure to include your key search phrases at the beginning of your title.

When it comes to monitoring the success of your article publishing efforts, one of the favorite techniques is to search for your article title, thus discovering which sites used your article, and allowing you to also determine how many of those same sites also include a backlink to your website. But by themselves they don't put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site.

So those are just some of the primary benefits of article marketing. The bottom line of small business web site article marketing is to increase your sales and build your customer base. By including article marketing into your multi-faceted marketing and sales plan, you too can achieve success in marketing your book.

Follow these strategies and you will have a sound article marketing campaign. Now that you know why article marketing is king, start writing. Remember, article marketing is not about dispensing information - it's about dispensing helpful information -- and that usually calls for more than 500 or 600 words.

Article marketing revolution. Make money to submit your articles niche and get massive backlinks to your site.

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