Marketing Plan

Tuesday, May 6, 2008

Article Marketing - Why I Use Article Marketing To Generate Avalanches Of Leads

If you are doing any kind of article marketing now, you might be doing one of the following:

- promoting affiliate products to make commissions

- promoting your own sales page to sell products

- promoting a so-called Made-For-Adsense blog

- posting articles on your own blog to generate content

And I'll probably get 'killed' for saying this, but your articles are getting wasted.

Very few, and I mean very few, use article marketing solely to build a list. And lots of money is being left on the table, I'm afraid to say.

I basically do all the steps in Bum Marketing (the term created by Travis Sago to describe article marketing) but the difference is I promote a squeeze page to collect leads. The only way anyone can get extra information from me is if they enter their name and email address. I figured, if someone is not willing to give me those details, what more actually paying me online? Let's face it: we are running a business here, not a charity.

The reason why this is effective is because someone who likes your article is 'warmed up', he will want to get more information from you, and an email newsletter is the perfect way to do that.

So go and build a list with your articles. Write and submit multiple articles daily to top directories, and you will see floods (and I mean floods) of traffic and leads. Your lead generation will practically receive an instant boost. Your business will be given a positive kick up the rear from the results you get.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Adsense and Pay Per Click For Writers - Exchanging Words For Dollars

What is the main goal of every writer? Ask this question of one thousand writers and chances are strong that the overwhelming response will be: "To get published." I'm here to tell you that all of these writers are wrong. Here's why. If these polled writers were pressed further, I'd bet that they want to get published because that would get them to the real goal...Getting paid.

How many authors would agree to a publishing deal that offered no money? Would you? I thought not.

So, let's skip the publishing deal, and get you paid. We'll save the publishing thing until you're making a few dollars and generating consistent income from your writing. We've all done our share of research. Even when writing fiction, research comes into play and gives your writing a richer feel .You get depth and layers. But, this isn't a course on how to, or the benefits of, research. You'll need to know all of that to continue.

Think of Google as a publisher that will pay you to research a topic, and develop a web site with relevant quality content on that topic. You're also free to pick any topic you want. Once you write five to ten pages on the topic, all you do to get paid from Google is add some code to the pages from Google's AdSense site. If you don't already have an account, you will have to take the two minutes it takes to apply for one.

After inserting the code, when you post your pages to the web; they will display ads geared towards the topic you wrote about. Ads that will be targeted to, and of interest, to people who will visit your pages.

The AdSense ads aren't typical ads, meaning that no one needs to buy anything for you to get paid. They are Pay Per Click ads. You get paid every time someone clicks on the ad whether they buy something or not.

It's a great concept that writers just like yourself are using to build six figure incomes by building several sites. Once the initial work is done, the income is residual. The possible money to be made from dedicated writers is staggering. I've seen, and am, living proof of the power of this process. By employing these simple tactics, my online income has exceeded my offline writing income, and the online income continues to grow every month whether I work at it or not.

So, here's to you not getting published. Let me be the first to congratulate you.

Ray Mardo owns and operates various websites that employ pay per click monetization. An example can be found at http://raymardo.com/dj-insurance.html

Profitable Article Marketing - Revealed - 4 Nifty Ways to Amplify Your Article Marketing

If you are looking for ways on how you can amplify our article marketing strategies, I'd say start with the quality of your articles. Give your readers get reading experience by giving them content that they will find useful, well-written, and relevant to their pressing issues. When you are able to consistently do this, you will easily earn the trust of online users and you can quickly convert them to your potential clients.

For more nifty ways on how you can advance in article marketing, read on!

1. Quantity. The number of your articles plays crucial role in the success of your article marketing campaign because it determines the number of inbound links that you can obtain for your website. It is of outmost importance that you strive to multiply the number of your output so you can impart more knowledge to your readers and easily augment your page ranking.

2. No ads. I would understand your urge to promote your products in every avenue possible, but let me just tell you that pitching your offerings on your content will not do you any good. Why? When people open an article, they are expecting to get the information they need, answers to their questions, or solutions to their pressing issues and not blatant advertisements.

3. Make them interesting to read. Insert figures, numbers, statistics, researches, studies, or reputable resources as they add credibility to your content. Write in a conversational tone to put your readers at ease and strive to make them laugh or feel valued by connecting them to your content.

4. Continuously hone your writing skills. Never stop learning and strive to give your readers better articles each time you write through constant practice and by consistently reading articles and ebooks that can teach you how to improve on your craft.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Affiliate Marketing Without A System Is Like Playing Golf Without The Clubs

Its never been a better time to be an affiliate marketer, with the combination of millions of new people coming online every year and the new found trust in purchasing online, the opportunities are limitless! Yes, there's competition, but all you need to be, is a little better than the next affiliate marketer and 90% of affiliates don't make anything.

Affiliate internet marketing is creating new millionaires every year! How would you like to be an online millionaire working from home in your pj's? Affiliate marketing is one of the cheapest and fastest ways to make huge cash online, for several reasons.

1. Easy and fast start up, with little or NO cost.

2. You do no need your own product

3. You do not need to be a super geek!

4. You don't need an office, just use your bedroom, you're also allowed to wear your PJ's while at the office!

5. No employees

6. No overheads

7. The products you promote will all have their own sales system, built to sell, sell, sell, all you need to do is drive traffic to the offer.

8. No dealing with customers (you may have the best product in the world, but there will still be unhappy customers)

9. The product owner deals with refunds so you can just get on with the job of promoting the product.

10. Eventually you will have product owners begging you to promote their products and offering you unbelievable commissions to do so.

An affiliate marketing system is essential, once you have your system, repeat, repeat and repeat, most affiliates fail because they start promoting with a system, get no sales in the first week, then quit, Doh! Relentless determination is what you need, put that ingredient with a great system and success is guaranteed.

People attempt affiliate marketing and at the same time try and reinvent the wheel! You really don't need to. There are super affiliate marketers who have made all the mistakes and have systems in place that work. Once you have a system that works, you are set for a very exciting time online.

There are people making millions in affiliate marketing commissions, with niche affiliate marketing. The two things they have in common are determination and an incredible affiliate marketing system.

Once you have a successful system, you can start repeating the process again and again, pretty soon you will find product owners searching you out and offering you obscene amounts of cash to promote and sell their products.

The next stage from here is when you create your own product and you move on from the super affiliate status to the super affiliate guru status! A super affiliate guru is someone who all affiliate marketers turn to for advice and guidance. The reasons are many, but the main one being, the super affiliate guru will have an amazing affiliate marketing system.

If you are considering affiliate marketing or are already marketing as an affiliate, you're in the right business. Good luck.

Linden Huckle is the owner of SuccessFountain.com Let Linden show you how to launch 6 automated affiliate income streams, that all provide monthly residual income: http://www.successfountain.com

Reprinting Articles - 10 Smart Strategies to Sidestep the Duplicate Content Debate

The popularity of writing articles to market everything and anything online has never been greater -- and shows no sign of slowing down anytime soon.

Some article marketers throw caution to the wind and blast their articles out to hundreds of article directory sites using article submission software. Other article marketers manually submit articles to just one or a few article directory sites out of fear of triggering search engine duplicate content filters. The majority of article marketers fall somewhere in between.

As article marketers and SEO (Search Engine Optimization) experts debate the merit of submitting articles to multiple article directories, webmasters continue to pick up reprintable articles and content for use on their sites. These free reprint articles give webmasters the opportunity to keep their sites fresh and provide their visitors with quality content.

The paradox of article marketing is that this viral spread of articles through the process of making them available for free reprinting is precisely the objective of most article marketers.

Certainly, for standard article directories that lack customization and use identical content management systems, and for those sites created using automatically scraped content, the devaluing of duplicate content by search engines can be a genuine concern.

Smart webmasters, however, who use reprint content recognize that SERPS (Search Engine Results Pages) rank pages, not articles. With that in mind, here are 10 smart strategies savvy webmasters can adopt when using free reprint articles to create a win-win for everyone.

Reprint Strategy #1: Be selective and choose quality articles for reprinting.

Become familiar with authors who produce quality content. Avoid PLR (Private Label Rights) articles submitted by multiple authors, with or without rewriting. Also, avoid articles produced by article spinner software that generates multiple variations of a single article.

Behind the Page -- Customizing Reprint Content

Having selected appropriate quality content, webmasters can move on to make changes behind the scenes, in the source code of the page the article will appear on. Taking charge of the content of the metatags of the page can help to make the presentation of the article unique.

Reprint Strategy #2: Change up the keywords listed in the keyword metatag.

Reduce or increase the number of keywords used, or select different, relevant keywords to highlight.

Reprint Strategy #3: Use a unique page title.

Do not use either the page title used by the article directory or the article's title as the title for the page where the article is to be reprinted.

Giving the article page a distinctive title gives the page a chance to stand out on those SERPS that display the page title as the heading for the search result. More importantly, using a different title will help the page to appear unique rather than as yet another reprint.

Reprint Strategy #4: Write a custom description for the page.

Avoid using either the summary provided by the author or the first sentences of the article for the page meta-description. Like the article title, using the existing summary simply announces that the article is reprinted content. Writing a new description for the page provides added control over the keywords the page competes to rank for. Also, for the search engines that use the page description in their SERPS, the new description can be written to persuade searchers to click to the article page.

On the Page -- Custom Reprint Content Presentation

Smart webmasters go farther and customize the presentation of the reprint article on the page by adopting style and layout tactics used by print magazines for decades.

Strategy #5: Write an original introduction or summary to place before the article on the page.

Not only can an original introductory text box lure a reader into the article, just as in print publications, it can also provide another opportunity to control the specific keywords that the article page targets, partly by pushing the reprinted article farther down the page.

Strategy #6: Add original page headlines and/or subheads.

Webmasters can add original headlines and sub-headings to direct the visitor's eye path and experience on the article page and to control on-page keyword targeting.

Strategy #7: Use call-outs.

Do as print magazines and newspapers do, and pick out a memorable or intriguing quote from the article itself. Copy that quote into a text box in a larger font to emphasize it. This can be a powerful tactic both to draw readers into the article and to emphasize target keywords.

Strategy #8: Add sidebars with short fillers of original content.

Like print magazines, webmasters can use this technique to add value to the reader experience by adding tips, short lists, product information, quick statistics, or any other relevant information. It is also another opportunity to add keywords.

Strategy #9: Interrupt articles, breaking them up into sections.

Add text boxes with related content or relevant advertising part way into the article. Print magazines regularly use this "continued on" technique. On a web page, such text blocks can break up a single page into sections. The can provide the opportunity to highlight other information or advertising while providing yet another opportunity to target desired keywords.

Strategy #10: Add related content below the article.

Added content could be as simple as a short list of links to related pages or articles. It can be visitor comments. It can also be a spotlight on a relevant product. Anything that follows naturally from the content of the article and adds value to the visitor is a good candidate. This kind of material can lead visitors to the next destination and provides even more keyword content for search engine optimization.

Winning the Reprint Game

Putting a bit of effort into customizing the presentation of reprinted articles multiplies the benefit of using them and creates a win for everyone. The author/article marketer wins when the article is picked up by a webmaster who presents the article effectively to readers and search engines. The article directory wins when their crediting link is found on a well-presented page. The webmaster who reprints the article wins by offering quality content to visitors and by using articles for more effective SEO.

Finally, the visitor wins by finding quality content presented in a meaningful way. Even if a visitor discovers that they have encountered the article before, on another website, the custom elements of the presentation can still provide new value to their surfing experience.

(c)2007 Wendy Maki May be reprinted in email newsletters and on web sites. Must be unedited and include the resource box. All other rights reserved.

Find article directories at YClepen.com: The Directory of Article Directories http://www.YClepen.com

Bum Marketing 101

Every once in a while, a marketing system comes along that is rather revolutionary. For people who are able to get in on the ground floor of these marketing systems, they can make a lot of money while they are still very lucrative. Eventually, these systems tend to get over saturated with people, especially if these methods are particularly easy to implement. There are times, however, when a type of marketing is available that will be around for a very long time. Bum marketing is one of these systems.

Perhaps you are somewhat familiar with bum marketing and you realize that it is something that you are going to be able to do for yourself. Even if you know the basics, you may still not be able to realize the level of success that some people have without implementing a few techniques. These particular techniques are not necessarily talked about in the open, simply because they work well and nobody wants them to be saturated. There are a few simple things that you can do, however, to really make your bum marketing efforts pay off.

Before we get into the tricks of the trade, so to speak, let me give a quick run down on what bum marketing is. It is actually a marketing technique in which articles are written in such a way that they rank well in the search engines for certain keywords. The keywords that they write for are typically known as long-tail keywords, a term which basically means a keyword phrase of three or more words. Because there is not as much competition for these long-tail keyword phrases, it is usually an easy thing for you to get an article listed at the top of the search engines if they contain those phrases. That's really all that there is to it.

The real secrets lie in the type of things that you can do to further promote your articles and to get them to the top of the search engine listings. Some of these things would include getting links back into the specific articles or even to a directory of your articles from well respected websites. Google absolutely loves Web 2.0 websites such as Squidoo, and digg.com. Although it may take some time to implement, the rewards are well worth the effort. All it takes is a specific game plan and a little inside knowledge of how to get this done.

If you are really interested in taking your bum marketing efforts to the next level, you certainly will want to find out all that there is to know about this amazing way of marketing articles. Just as with anything, continued growth of your knowledge is an important part in making sure that you stay ahead of the learning curve. As more and more people come onto the scene and try their hand at bum marketing, it will be more difficult for you to rank well for your articles. Don't allow their efforts to spoil your own. Continue to learn and stay ahead of the pack and you will continue to earn.

Check out the best Bum Marketing system ever developed at http://www.wikimanager.info

Article Marketing - How Does An Article Generate Serious Profits?

Raking in serious profits from one article alone is about one of two things - the article gets tons of publicity in a highly trafficked site, or it gets high search engine rankings because it is optimized very well.

When you optimize an article well for a keyword that gets tons of searches and it enters the top few rankings, you can easily get 20,000 plus views for an article. I personally have not done it, but others have. They found a real keyword that is a real goldmine (not too much competition but tons of searches) and really spent a lot of time optimizing that article and even linking to it so its get some backlink juice. And that shoots it up the search engines.

When you do that, yes an article (even a free one written by yourself) can reach 3 figures certainly. 4 figures is possible. With 20,000 plus page views for an article (and there are a few like that on some article directories) you can hit 4 figures with the right offer and an article that you have written yourself and you know is absolutely top quality.

So if you want to focus on one article and really get serious results from it, spend a few hours writing it, optimizing it for your chosen keyword and then linking to it once it's 'live' on the article directory. That will give you the best chance of shooting up the search engine rankings and funneling in the traffic from the search engine.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!